While it's one thing to personally suffer from dry skin, these skin cream ads from Dolce Milk present even more uncomfortable scenarios featuring people coming into contact with others who have dry, rough skin.
The set of three advertisements on cream for dry hands tells stories like being surprised by someone from behind or getting a massage. Although these are both generally pleasant situations, the characters in the ads have other thoughts. In the most extreme example, one character imagines that he's being assaulted by hands that belong to a burly biker, when in reality, the hands belong to a delicate young woman.
These clever Dolce Milk ads remind that skin protection is not only for your own sake, but for others who have to come into contact with you as well.