Skate apparel brand Fucking Awesome returns with a collection for the Fall 2019 season, featuring vibrantly adorned goods. The entire capsule highlights its logo and graphic prints decorating silhouettes such as crewneck sweaters, hoodies, tees, skateboard decks, as well as accessories.
The color palette highlights hues of black, white, yellow, red, gray, burgundy, pink, and green. The bright tonal hue is highlighted by one item -- an unconventional wooden slab that has 'Fucking Awesome' carved into it. It boasts a creamy hue and accented with a plastic handle that is also adorned with the brand's logo across the sides. Another notable item is the pink deck that is coated with a glossy finish with an image of a boy sitting.
What's Driving This Trend
- Bold Skate Apparel
- Skate apparel brands can innovate by using bold, vibrant designs to create unique pieces that stand out from competitors.
- Logo and Graphic Print Decor
- Companies can incorporate brand logos and unique graphic prints into their products for a distinct, recognizable style.
- Colorful Capsule Collections
- Creating limited edition capsule collections with bold and colorful designs can generate excitement and innovative buzz around a brand.
Who This Affects Most
- Skate Apparel Industry
- The skate apparel industry can capitalize on the bold design trend to create unique, high-quality products for their target market.
- Streetwear Industry
- Streetwear brands can incorporate bold, eye-catching designs into their clothing lines to create a visually appealing aesthetic.
- Fashion Accessory Industry
- Fashion accessory brands can incorporate bold prints and logos into their products, such as belts and bags, to create unique and distinctive pieces.
