The Titanic Lamp is piece of modern furniture that reflect will add a little character and conversation to your living room. Viable London describes their product as, "leaning as if sinking below the surface of the table... titanic is designed to throw a wash of light across a room." It looks more like a melting lamp, but this is still pretty dang cool.
Implications - North American society is preoccupied with the concept of individuality. As such, novel items fair much better than commonplace items because they evoke the ideal of exclusivity. Corporations that can satiate consumers' want of one-of-a-kind items will be able to charge much more for products in comparison to their mass-producing competitors.