Wee Smoky sets itself apart as a single-grain Scotch whisky that appeals to a younger demographic. The product itself is described as a smooth, fruity, and lightly smoky whisky and it's packaged in a bright blue bottle that sets it apart from others in the category. For the first batch, just 400 bottles of Wee Smoky have been created, and the next will be ready as of mid-2021.
As founder Rory Gammell says, "Cocktail culture was growing and I noticed that people weren’t choosing to mix Scotch whisky. I felt it was mostly because it looked too old fashioned to attract younger drinkers." Wee Smoky specifically speaks to creators who are looking to create the kinds of drinks they'd like to enjoy, using the ingredients they like.
Image Credit: Wee Smoky