This commercial for McDonald’s fish burger has a smart alick singing fish tricking people into having them feel guilty by using lyrics like "give me back that fish," "what if it were you hanging up on this wall?" and "you wouldn’t be laughing if it were you in that sandwich."
I love the way the man eating the fish burger could not care less and continues to devour his fish burger.
The ad was created by adverting agency Arnold with creative direction by Pete Favat, Chris Edwards, and Kristen Landgrebe. The copy was written by Pete Harvey.
Food with a Voice
More Stats +/-
41 Creations Inspired by Marine Life
Fish Scale Gowns
Siamese Twin Fish
Jellyfish Inspired Submarines
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
McDonald's Filet-O-Fish Ad Lets Seafood Deliver the Message
- By: Vincent SaleraMar 16, 2009