Stouffer’s 'Simply Crafted' Offers Non-GMO and Organic Family Meals
Laura McQuarrie — December 2, 2017 — Lifestyle
References: stouffers & foodbusinessnews.net
Stouffer's recently introduced its Simply Crafted line of family-sized meals made with non-GMO and organic ingredients.
The first two products to be launched under the Simply Crafted range include Spicy Pomodoro Penne and White Cheddar Macaroni & Cheese, both of which are free from preservatives and make quick, easy and better-for-you options for weeknight meals.
Preparing either frozen pasta meal from the Simply Crafted line is as easy as heating up the tray in the microwave or the conventional oven, a process which takes roughly 20 minutes, including cooling time. While many consumers have come to see items from the frozen food category as unhealthy, a number of brands are working to reshape the perceptions consumers have of heat-and-eat meals.
The first two products to be launched under the Simply Crafted range include Spicy Pomodoro Penne and White Cheddar Macaroni & Cheese, both of which are free from preservatives and make quick, easy and better-for-you options for weeknight meals.
Preparing either frozen pasta meal from the Simply Crafted line is as easy as heating up the tray in the microwave or the conventional oven, a process which takes roughly 20 minutes, including cooling time. While many consumers have come to see items from the frozen food category as unhealthy, a number of brands are working to reshape the perceptions consumers have of heat-and-eat meals.
Trend Themes
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Health-focused Frozen Meals — Addressing concerns about the healthiness of frozen foods by introducing organic and non-GMO ingredients.
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Convenience Meals Made Healthier — Revolutionizing the convenient meal industry by offering non-preservative meals that are easy and quick to prepare.
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Frozen Foods Remastered — Transforming frozen food options to be perceived as better-for-you alternatives to traditional weeknight meals.
Industry Implications
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Frozen Food Industry — With consumers seeking healthier options, the frozen food industry can capitalize on offering non-preservative and organic meals.
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Ready Meal Industry — By offering new, healthier options, companies in the ready meal industry can shift consumer perceptions and attract health-conscious customers.
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Organic Food Industry — With the introduction of organic meals, Stouffer's has helped to further legitimize the organic food industry as a viable and healthy option for the masses.
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