Stouffer's recently introduced its Simply Crafted line of family-sized meals made with non-GMO and organic ingredients.
The first two products to be launched under the Simply Crafted range include Spicy Pomodoro Penne and White Cheddar Macaroni & Cheese, both of which are free from preservatives and make quick, easy and better-for-you options for weeknight meals.
Preparing either frozen pasta meal from the Simply Crafted line is as easy as heating up the tray in the microwave or the conventional oven, a process which takes roughly 20 minutes, including cooling time. While many consumers have come to see items from the frozen food category as unhealthy, a number of brands are working to reshape the perceptions consumers have of heat-and-eat meals.
What's Driving This Trend
- Health-focused Frozen Meals
- Addressing concerns about the healthiness of frozen foods by introducing organic and non-GMO ingredients.
- Convenience Meals Made Healthier
- Revolutionizing the convenient meal industry by offering non-preservative meals that are easy and quick to prepare.
- Frozen Foods Remastered
- Transforming frozen food options to be perceived as better-for-you alternatives to traditional weeknight meals.
Who This Affects Most
- Frozen Food Industry
- With consumers seeking healthier options, the frozen food industry can capitalize on offering non-preservative and organic meals.
- Ready Meal Industry
- By offering new, healthier options, companies in the ready meal industry can shift consumer perceptions and attract health-conscious customers.
- Organic Food Industry
- With the introduction of organic meals, Stouffer's has helped to further legitimize the organic food industry as a viable and healthy option for the masses.
