Simple Organic Protein Powder Tastes Like a Peanut Butter Cup
Laura McQuarrie — January 7, 2020 — Lifestyle
References: drinkorgain & prnewswire
Knowing that Millennial consumers are looking for products that are made with simple, nutrient-dense ingredients, Orgain is introducing a new clean nutrition product with the plant-based Simple Organic Protein Powder in a Chocolate Peanut Butter Cup flavor. The USDA-certified organic, plant-powered formula boasts just a few simple ingredients and excludes fillers, preservatives, binders, artificial colors and flavors. Targeting health-conscious consumers, the plant-based protein powder is also gluten-free, soy-free, vegan and non-GMO.
The protein powder boasts 20 grams of plant-based protein and four grams of organic fiber from recognizable natural ingredients like almonds, peanuts, chia seeds, pumpkin seeds and golden peas.
Notably, the Simple Organic Plant-Based Protein Powder is exclusive to Costco shoppers.
Image Credit: Orgain
The protein powder boasts 20 grams of plant-based protein and four grams of organic fiber from recognizable natural ingredients like almonds, peanuts, chia seeds, pumpkin seeds and golden peas.
Notably, the Simple Organic Plant-Based Protein Powder is exclusive to Costco shoppers.
Image Credit: Orgain
Trend Themes
1. Clean Nutrition Products - Companies can capitalize on the rise of health-conscious consumers and create more clean nutrition products like Orgain's Simple Organic Protein Powder.
2. Plant-based Protein - As more consumers look for plant-based protein options, businesses can innovate and introduce more products with recognizable natural ingredients like those in the Simple Organic Protein Powder.
3. Exclusive Retail Partnerships - With Costco exclusively carrying the Simple Organic Protein Powder, it's clear that retail partnerships can play an important role in the success of a new product.
Industry Implications
1. Health and Wellness - The health and wellness industry can benefit from the rise of clean nutrition products as consumers continue to prioritize their health.
2. Food and Beverage - The food and beverage industry can capitalize on the trend of plant-based protein by introducing more products that cater to consumers looking for plant-based options like the Simple Organic Protein Powder
3. Retail - The exclusive partnership between Orgain and Costco demonstrates the importance of retail partnerships in bringing new products to market effectively.
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