Knowing that Millennial consumers are looking for products that are made with simple, nutrient-dense ingredients, Orgain is introducing a new clean nutrition product with the plant-based Simple Organic Protein Powder in a Chocolate Peanut Butter Cup flavor. The USDA-certified organic, plant-powered formula boasts just a few simple ingredients and excludes fillers, preservatives, binders, artificial colors and flavors. Targeting health-conscious consumers, the plant-based protein powder is also gluten-free, soy-free, vegan and non-GMO.
The protein powder boasts 20 grams of plant-based protein and four grams of organic fiber from recognizable natural ingredients like almonds, peanuts, chia seeds, pumpkin seeds and golden peas.
Notably, the Simple Organic Plant-Based Protein Powder is exclusive to Costco shoppers.
Image Credit: Orgain
What's Driving This Trend
- Clean Nutrition Products
- Companies can capitalize on the rise of health-conscious consumers and create more clean nutrition products like Orgain's Simple Organic Protein Powder.
- Plant-based Protein
- As more consumers look for plant-based protein options, businesses can innovate and introduce more products with recognizable natural ingredients like those in the Simple Organic Protein Powder.
- Exclusive Retail Partnerships
- With Costco exclusively carrying the Simple Organic Protein Powder, it's clear that retail partnerships can play an important role in the success of a new product.
Who This Affects Most
- Health and Wellness
- The health and wellness industry can benefit from the rise of clean nutrition products as consumers continue to prioritize their health.
- Food and Beverage
- The food and beverage industry can capitalize on the trend of plant-based protein by introducing more products that cater to consumers looking for plant-based options like the Simple Organic Protein Powder
- Retail
- The exclusive partnership between Orgain and Costco demonstrates the importance of retail partnerships in bringing new products to market effectively.
