'OPEN NINE FIVE' is a label that was created by a multifaceted Los Angeles designer named Ibrahim Mimou, whose work includes a surplus of simple clothing for men that's both functional and stylish.
Considering the brand's roots, it's no surprise that the modern looks that come from it are targeted towards the laid-back lifestyle that's experienced by Southern Californians. In order to market the simple clothing collection, OPEN NINE FIVE teamed up with Atlanta rapper OG Maco, who wears a series of the brand's Spring/Summer 2017 collection for its editorial.
The resulting images swap back and forth between full color and black and white, with the former working to show off some of the more vibrant features on select pieces of apparel -- including a light rose jacket that has a lilac lining.
Key Themes Behind This Trend
- Influencer-driven Fashion
- Collaborating with popular figures or celebrities in fashion editorials can create a surge in interest and sales in a clothing brand.
- Functional Fashion
- Designing simple, stylish and functional clothing aimed at a specific lifestyle can appeal to consumers who value practicality and convenience.
- Stylish Sportswear
- Creating sporty and trendy clothing can cater to consumers who prioritize both style and comfort while also highlighting the active lifestyle.
Where This Applies
- Fashion Industry
- This industry can leverage collaborations with popular people or lifestyle-specific clothing to stay relevant and attractive to the changing demands of their target market.
- Sportwear Industry
- This industry can innovate by incorporating both style and performance in their product development.
- Music Industry
- Through fashion collaborations, the music industry can explore new revenue streams and generate more marketing buzz around artists.
