Optical Illusion Rugs

The Sima Pashtun Carpet Looks like It's Sinking into the Ground

The Sima Pashtun rug is an intriguing piece of home decor that gives the awesome illusion that it is sinking into the ground like quicksand.

Designed by Armenian-born and Istanbul-raised duo Mauricio and Sebastián Lara, the Sima Pashtun rug takes a relatively traditional carpet pattern and tweaks it thanks to a technologically enabled optical illusion. Excellently executed by Odabashian Trading Corp., the Sima Pashtun rug is currently being exhibited at the Franz Mayer Museum in Mexico City.

The Sima Pashtun rug is specifically inspired by a Tibetan technique that was developed over 3000 years ago. It uses quality materials from New Zealand, Egypt and India.

Optical Illusion Rugs
The Sima Pashtun rug showcases the potential of optical illusion techniques in home decor.
Technologically Enabled Optical Illusions
The use of technology to create optical illusions opens up innovative possibilities in various industries.
Revitalizing Traditional Designs
Incorporating modern twists into traditional patterns presents disruptive innovation opportunities in the world of home decor.

Sectors Adopting This

Home Decor
The optical illusion rugs are a prime example of how innovative designs can create a unique and captivating experience within the home decor industry.
Textile Manufacturing
The utilization of quality materials and advanced techniques in rug production can revolutionize the textile manufacturing sector.
Museum Exhibition
By showcasing innovative home decor pieces like the Sima Pashtun rug, museums can attract visitors and inspire creativity within the exhibition industry.
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 78%
Activity 81%
Freshness 8%