Electric 80s Editorials

The Sigrid Agren Fire and Desire Cover Story is Retro-Infused

Top model Sigrid Agren covers the visually bold March 2014 issue of Allure Russia. The blonde beauty poses for a set of colorful, in-studio portraits that are captured by fashion photographer Tom Munro's lens.

Reviving an 80s visual aesthetic, the "Fire and Desire" editorial highlights a series of retro beauty looks. From hair-raising up-dos to electric-hued makeup looks, Sigrid Agren's edgy transformation is created courtesy of hair stylist Ward Stegerhoek and makeup artist Sil Bruinsma.

The dynamic duo emphasizes the model's gorgeous features with highlighter eyeshadow applications, punchy lip color hues and slicked back hair looks that are perfect for a night out on the town. These extreme beauty looks are flawlessly paired with stylist Anya Ziourova's sleek and sultry wardrobe picks.

80s Revival
There is room for innovation in recreating 80s styles for a modern audience.
Bold Makeup
Opportunities exist for bold and electric makeup looks that make a statement.
Hair Transformations
Innovative hair styling that transforms hair with unique techniques and highlights.

Who This Affects Most

Fashion
Fashion industry can take inspiration from the 80s aesthetic and creative makeup and hair transformations.
Cosmetics
Cosmetics industries can create new product lines and shades that cater to bold and experimental makeup trends.
Hair Care
There is potential for product innovation and marketing in creating hair care lines that aim to achieve bold and electric transformations.
SCORE
5.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 68%
Freshness 8%

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