Pushing the boundaries of innovation, Vertu and Bentley have partnered up to launch the Signature Touch for Bentley. This luxury smartphone is a brand new and even more opulent iteration of the Signature for Bentley phone.
The Signature Touch for Bentley is wrapped in two-tone Beluga and Hotspur Bentley leather accented by Hotspur stitching. This smartphone is outfitted with side keys and an ultra unique pillow rail, as well as a 3D Bentley logo. The phone is said to feature Vertu's most "vibrant display ever," which is complemented by Dolby's Digital Plus virtual surround sound technology.
The Signature Touch for Bentley is offered in eight leather colors as well as 16 stitching options, which consumers can customize to their taste. This exuberant smartphone will also come with the exclusive Bentley app with special content for buyers.
What's Driving This Trend
- Luxury Smartphones
- The creation of luxury smartphones for high-end consumers presents an opportunity for luxury tech innovation.
- Customizable Technologies
- Allowing luxury consumers to customize their devices presents a yet untapped market for custom electronics.
- Brand Partnerships
- Custom and exclusive partnerships between luxury brands create an opportunity to create niche, high-end products.
Who This Affects Most
- Luxury Automotive
- Luxury car manufacturers can expand their offerings through unique and exclusive partnerships with tech companies.
- Consumer Electronics
- Consumer electronics companies could potentially disrupt the luxury market by producing high-end bespoke devices.
- Luxury Goods
- Luxury goods retailers can benefit from unique collaborations with renowned brands and leveraging their audiences to tap into new markets.
