Rollable OLED TVs

The LG SIGNATURE OLED TV R is Debuting at CES 2019

Following the LG SIGNATURE OLED TV W that was introduced at CES 2017, LG is debuting the SIGNATURE OLED TV R at this year's Consumer Electronics Show.

The next-gen TV making its debut at CES 2019 gives consumers more space back when they are not using the TV. While there have been many television designs introduced over the years with impressive resolutions, the majority of them are defined by large, black frames. As consumers seek more immersive viewing experiences, artful TV designs and slimmer screens, the LG SIGNATURE OLED TV R has the potential to capture attention with its flexible screen technology.

The SIGNATURE OLED TV R, identified model 65R9 or the "Wallpaper TV," boasts the ability to roll up as needed. LG notes that the "R" in the new product's name signifies the standout design's "revolutionary" and space-redefining qualities, as well as its "rise" and "roll-up" motions.

Rollable OLED Tvs
The flexible screen technology has potential to capture attention with its immersive viewing experience.
Artful TV Designs
Consumers seek more artful TV designs and slimmer screens for immersive viewing experience.
Revolutionary TV Designs
The LG SIGNATURE OLED TV R has a space-redefining qualities and promoting breakthrough in TV viewing displays.

Who This Affects Most

Consumer Electronics Industry
The consumer electronics industry can take advantage of the trend towards unique display design technologies.
TV Manufacturing Industry
TV manufacturing companies can explore and continue to innovate towards more flexible screen technology.
Interior Design Industry
Interior design industries can make use of the flexible screen technology to add a new dimension to home decor.
SCORE
4.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 66%
Freshness 8%

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