Artist Michael Pederson Places Humorous Signs for the Public to Find
David Ingram — October 22, 2015 — Art & Design
References: miguelmarquezoutside & boredpanda
Multi-talented Australian artist Michael Pederson is able to place a little humor and wonder into an average person's day with these clever pieces of sign art.
These often tiny art pieces are placed throughout different urban environments, and often contain silly and head-scratching sayings or statements. Some of these signs are made to look more official, as if they are supposed to be there and were placed by the city, while others appear seemingly out of nowhere.
Some of Pederson's pieces of sign art resemble tiny museum placards for non-existent installations, while others offer handy info about what to do if you find yourself in an embarrassing situation. The public nature of these pieces also means that when someone finds one of Pederson's projects, they are greeted with an unexpected surprise, inserted into their otherwise ordinary day.
These often tiny art pieces are placed throughout different urban environments, and often contain silly and head-scratching sayings or statements. Some of these signs are made to look more official, as if they are supposed to be there and were placed by the city, while others appear seemingly out of nowhere.
Some of Pederson's pieces of sign art resemble tiny museum placards for non-existent installations, while others offer handy info about what to do if you find yourself in an embarrassing situation. The public nature of these pieces also means that when someone finds one of Pederson's projects, they are greeted with an unexpected surprise, inserted into their otherwise ordinary day.
Trend Themes
1. Interactive Public Art - Pederson's sign art inserts unexpected surprises into the public space, encouraging engagement and interaction with artwork in unexpected ways.
2. Humor Marketing - Humorous sign art offers businesses a new way to connect with consumers through witty advertising campaigns using public art.
3. Non-traditional Advertising - Pederson's art could signal the rise of non-traditional advertising as companies look for engaging and cost-effective ways to reach audiences.
Industry Implications
1. Art and Design - Pederson's humorous sign art is a reflection of the changing nature of contemporary art and represents opportunities for emerging artists in the digital age.
2. Marketing and Advertising - Humorous and immersive sign art offers brands new opportunities to connect with consumers in a non-traditional way.
3. Tourism and Hospitality - Pederson's whimsical sign art could attract visitors to a city or neighborhood, highlighting local businesses and attractions in a unique way.
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