Shrink-Wrapped Models

Iris van Herpen's Runway Centerpiece is Unexpected and Futuristic

Those who thought their job was suffocating will get a bit of perspective after checking out these shrink-wrapped models. Done in the name of fashion, three models, including Soo Joo Park, were placed in molded plastic during Iris van Herpen's fall 2014 runway show, titled 'Biopiracy.' Like something out of a sci-fi flick or a futuristic magic show, the shrink-wrapped models were secured in the fetal position and giving breathing tubes to survive this tight stint.

A commentary on the progress humans have made in terms of decoding the human genome as well as the consequences of scientifically detailing how that affects our species, the shrink-wrapped models is part of the designer's "exercise in the discomfort we feel about technology," writes Refinery29.

Fashionable Futurism
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Bio-technology Parade
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Sectors Adopting This

Fashion Industry
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Biotech Industry
The biotech industry can explore new applications for their technology in the art and design space.
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