In an effort to expand its international menu, Burger King recently debuted the Whole Shrimp Whopper and the Pork Whopper in South Korean and Thailand respectively. The new dishes play on regional taste preferences by deviating from the standard beef-based patty.
The new Whole Shrimp Whopper is similar to the original Whopper in that it consists of a beef hamburger, topped with lettuce, tomato, onions and mayo. However, instead of ketchup, the patty is topped with a layer of whole shrimp and a generous helping of spicy tomato sauce. The dish was introduced in South Korea as the brand's budget-friendly take on surf-and-turf.
In addition to the Whole Shrimp Whopper, Burger King also introduced the new Pork Whopper in Thailand. This burger substitutes the standard beef patty for a flame-grilled pork patty and a serving of sticky rice on the side.
The new international dishes demonstrate how fast food chains can play on regional taste preferences by making small tweaks to existing menu items.