Illuminated Skintography

Showtime Collection by June Asheim is Caught Up in Holiday Spirit

If there is one thing I hate about Christmastime, it’s trying to untangle the lights. It is a hopeless task, as you well know—the strand will never become fully untangled, and the best you can wish for are smaller-sized knots of lights. Photographer June Asheim obviously knows this pain all too well, as is evident in her ‘Showtime’ collection.

Now I have had some bad mishaps with holiday lights before, but nothing ever this perilous. How she got tangled up in such a mess is anyone’s guess. The Showtime collection is really more than just art, it’s a lesson: don’t wear strands of lights as clothing.

Illuminated Clothing
Opportunity for innovation in creating clothing with integrated illumination, providing a unique and eye-catching fashion statement.
Holiday Decoration Technology
Possibilities for developing advanced and tangle-free holiday lighting solutions that are easy to manage and set up.
Photographic Artistry
Potential for exploring creative photography techniques that use unconventional materials and subjects, resulting in captivating visual artworks.

Sectors Adopting This

Fashion
Disruptive innovation opportunity lies in incorporating lights and illuminating elements into clothing designs to create dazzling wearable fashion products.
Electronics
Innovation potential exists in developing advanced holiday lighting technologies that are tangle-free, easy to set up, and offer customizable lighting effects.
Photography
Opportunity for disruptive innovation by exploring unusual subjects and materials to create thought-provoking and visually stunning photographic artworks.
SCORE
1.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 15%
Activity 17%
Freshness 8%