Hirofumi Kiyonaga and Hiroshi Fujiwara of uniform experiment and fragment design work in collaboration to design the Shower Slide in preparation of the summer season. The slides arrive in four different colorway options -- there is a gray base or a navy blue base accented with either black or white branding details.
Some of the construction details include the softly lined material across the uppers atop of an EVA footbed in order to deliver comfort with the cushioning and flexibility as well. The forefoot strap on top showcases uniform experiment branding details and fragment design features its branding on the midsole. The collaborative Shower Slides are now available to shop online and in SOPH. store locations.
What Makes This Trend Stand Out
- Co-branded Footwear
- Opportunity to create unique collaborations between brands to design and market co-branded footwear.
- Summer Slide Sandals
- Growing trend of slide sandals as a popular choice of footwear for the summer season.
- Collaborative Fashion Design
- Increasing trend of fashion designers joining forces to create collaborative collections and products.
Sectors Adopting This
- Footwear Industry
- Disruptive innovation opportunities in developing innovative and stylish footwear designs for different seasons and occasions through collaborations.
- Fashion Retail
- Opportunity for fashion retailers to attract customers by stocking and promoting co-branded footwear that captures current fashion trends.
- E-commerce
- Disruptive innovation opportunity to create online platforms or marketplaces specifically dedicated to selling co-branded fashion items, including footwear.
