Solid Gel Shower Bars

Lush Cosmetics' 'Bubbly Shower Gel' Boasts a Solid, Bottle-Shaped Form

Just ahead of the upcoming holiday season, Lush Cosmetics is now teasing an innovative range of products for its 2017 Christmas collection, including a solid shower bar that is smells like champagne and is shaped like a bottle.

The intriguing cleansing gel product from Lush boasts a two-colored design that includes an all-black top portion that resembles a bottle topper cap, as well as a red bottle base.

Even though there are many cleansing gel-based personal care products on the market, most of them are packaged by the bottle. Lush's unique bottle-shaped solid gel shower bar offers a way for consumers to be more mindful of reducing packaging waste, especially during a time of year that encourages plenty of indulgence and the constant consumption of goods.

Solid Gel Shower Bars
The trend of solid gel shower bars offers a sustainable alternative to traditional packaged shower gels.
Reducing Packaging Waste
The trend of reducing packaging waste presents an opportunity for businesses to create innovative, eco-friendly products.
Unique Product Design
The trend of unique product design, such as Lush's bottle-shaped solid gel shower bar, allows businesses to stand out in a saturated market.

Industries Being Reshaped

Personal Care
The personal care industry can explore the use of solid gel shower bars to offer sustainable and convenient alternatives to consumers.
Eco-friendly Packaging
The eco-friendly packaging industry can provide innovative solutions to help businesses reduce packaging waste and enhance sustainability.
Holiday Season Products
The holiday season products industry can create unique and indulgent offerings, like Lush's champagne-scented solid gel shower bar, to cater to consumers' desires during the festive season.
SCORE
1.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 23%
Activity 26%
Freshness 8%