'Show Me Something' Details How Video is Taking Over the Web
Laura McQuarrie — April 14, 2014 — Business
References: vimeo & wearesocialmedia.gr
The 'Show Me Something' video infographic from Shutterstock and comScore shows just how much video content has grown in popularity over the last couple of years. In January 2014 alone, over 75.6 billion videos were viewed in the US, meaning that about 61% of Americans watched an average of 397 videos that month.
Of course, advertisers have quickly caught on to these facts and as Shutterstock and comScore point out, advertising budgets for online videos have more than doubled in the last couple of years. Of the hundreds of videos that people are watching on a monthly basis, about 36% of these are ads. With YouTube, Vine and Instagram video all being excellent ways to deliver a message or tell a story, it's really no surprise that about 60% of the world's data is video-based.
Of course, advertisers have quickly caught on to these facts and as Shutterstock and comScore point out, advertising budgets for online videos have more than doubled in the last couple of years. Of the hundreds of videos that people are watching on a monthly basis, about 36% of these are ads. With YouTube, Vine and Instagram video all being excellent ways to deliver a message or tell a story, it's really no surprise that about 60% of the world's data is video-based.
Trend Themes
1. Video Content Popularity - Video content has grown in popularity leading to the increase of advertising budgets for online videos.
2. Growth of Online Ads - 36% of videos being watched by people on a monthly basis are ads, indicating a growth opportunity for advertisers.
3. Video-based Data - Around 60% of the world's data is video-based, indicating a trend towards increased use of video content across industries.
Industry Implications
1. Marketing and Advertising - The growth in popularity of video content presents an opportunity for advertisers to increase their reach online.
2. Social Media - Platforms like YouTube, Vine and Instagram are excellent tools for delivering messages or telling stories, opening up opportunities for social media marketing.
3. Data Analysis and Management - Given that a significant amount of data today is video-based, the need for robust data analysis and management tools is growing across industries.
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