Celebrated adventure-focused brand The North Face releases a short film campaign that is intended to excite, inspire and further push the ‘Never Stop Exploring’ agenda. For the promotional activation, the label tapped creative agency Sid Lee and United Entertainment Group.
The short film campaign features “some of the most renowned and respected explorers worldwide.” From American climber Jimmy Chin and emerging rapper Princess Nokia to snowboarding pro Jess Kimora and record producer Pierre Bourne, the scope of the ‘Never Stop Exploring’ project goes well beyond there realm of extreme sports.
Part of why The North Face’s short film campaign has the potential to truly have an impact on its audience is its deeply passionate value. Each story told is told with love and affection for an activity and a calling.