The Hickies 2.0 are a New Shoelace System with Comfort in Mind

 - Jul 21, 2017
References: yankodesign
Coming as a new iteration of the brand's original product, the Hickies 2.0 shoelace replacements work to provide users with a comfortable experience that is achieved by incorporating an optimized design.

The Hickies 2.0 work by being laced into the eyeholes on your shoes like traditional laces except they don't require tying in order to be kept in place thanks to the stretching nature of the individual units. Users can lace them as they see fit in order to create a tight, loose or regular fit that is contoured to their needs to eliminate the need to ever tie their laces again.

The Hickies 2.0 shoelace replacements come in a variety of color options to make them suitable for adults and kids alike.