Stretching Shoelace Replacements

The Hickies 2.0 are a New Shoelace System with Comfort in Mind

Coming as a new iteration of the brand's original product, the Hickies 2.0 shoelace replacements work to provide users with a comfortable experience that is achieved by incorporating an optimized design.

The Hickies 2.0 work by being laced into the eyeholes on your shoes like traditional laces except they don't require tying in order to be kept in place thanks to the stretching nature of the individual units. Users can lace them as they see fit in order to create a tight, loose or regular fit that is contoured to their needs to eliminate the need to ever tie their laces again.

The Hickies 2.0 shoelace replacements come in a variety of color options to make them suitable for adults and kids alike.

Stretching Shoelace Replacements
The Hickies 2.0 utilize stretching units to eliminate the need for tying shoelaces.
Optimized Design
The Hickies 2.0 incorporate an optimized design to provide users with a comfortable shoelace replacement.
Customizable Fit
Users can lace the Hickies 2.0 as they see fit to create a tight, loose, or regular fit that is contoured to their needs.

Where This Applies

Footwear
The footwear industry can explore incorporating stretching shoelace replacements to enhance convenience and comfort for their customers.
Sportswear
Sportswear companies can integrate the Hickies 2.0 shoelace replacements into their products to enhance performance and convenience for athletes.
Fashion Accessories
Fashion accessory brands can offer the Hickies 2.0 as an innovative option for customers looking for unique and comfortable shoelace replacements.
SCORE
6.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 95%
Freshness 8%