Here's why I really dig the lookbook for the 2010 Spring/Summer Shoe the Bear & Bibi GHOST collaboration. First off, they have a female modeling men's footwear. Second, the lookbook intersperses vintage-styled scenes with product shots of the footwear.
This collaboration by Shoe the Bear & Bibi GHOST produced some great results. There are tons of styles to chose from. Whether you need something casual or a little dressier, your feet are covered.
Implications - The collection of shoes come in solid colors such as blue and two-tone colors that include a stylish mix of cream and brown. There is even a unique black pair that has the word "milk" in white lettering splashed across the side.
Why This Trend Is Growing
- Vintage-inspired Lookbooks
- Opportunity for brands to create lookbooks that feature vintage-styled scenes and unconventional models, breaking traditional fashion norms.
- Gender-neutral Fashion
- Chance for brands to challenge gender stereotypes by showcasing women modeling men's footwear in lookbooks.
- Unique Color Combinations
- Potential for brands to experiment with unconventional color combinations in footwear collections, such as cream and brown or black with bold lettering.
Industries Being Reshaped
- Fashion
- The fashion industry can explore innovative ways of showcasing their products through vintage-styled lookbooks and gender-neutral fashion campaigns.
- Footwear
- Footwear brands can take advantage of unique color combinations and collaborate with unconventional models to create disruptive collections.
- Advertising
- Advertising agencies can develop creative campaigns for brands that break fashion stereotypes and incorporate vintage-styled aesthetics.
