The Shinola 'The Sea Creatures' watch is a stylish accessory that makes use of an unexpected material to offer wearers with a decidedly more sustainable alternative to other options on the market.
The timepiece features a 40mm case that's crafted using #tide granules that are made from recycled single-use plastics to put a focus on a durable, eco-friendly construction. The watch is paired with a #tide yarn strap that's durable, comfortable and very easy to care for.
The Shinola 'The Sea Creatures' watch is paired with an Argonite 715 movement for a highly accurate user experience and comes in five color options to choose from. Priced at $450, the watch comes in an upcycled airline uniform pouch for carrying the accessory, as a smartphone carrier and more.
Image Credit: Shinola
What's Driving This Trend
- Eco-friendly Accessory
- Incorporating recycled materials into products can appeal to conscious consumers looking for sustainable alternatives.
- Circular Design
- Designing products with circular economies in mind, such as using recycled materials and creating closed-loop systems, can reduce waste and benefit the environment.
- Upcycling
- Giving old or discarded materials a new purpose can create unique and environmentally conscious products, particularly in the fashion industry.
Who This Affects Most
- Fashion
- The fashion industry can incorporate recycled materials and circular design principles to create more sustainable and environmentally conscious products.
- Watchmaking
- Watchmakers can explore using recycled materials and circular design to create durable and eco-friendly timepieces.
- Sustainability Consulting
- Consultants can advise companies on incorporating circular design and upcycling to promote sustainability and reduce waste in their products and operations.
