Shia LaBeouf in #IAMSORRY sparked a number of things including debate over metamodernism art, celebrity culture and human society. The #IAMSORRY art installation had Shia sitting in a room with a paper bag on his head reading, "I am not famous anymore". People could go, one by one, and do whatever they wanted to the artist as he remained silent throughout the process.
Dazed.com interviewed the actor in a very unconventional manner that matched his #IAMSORRY performance. The duo emailed back and forth for a week, conducting a very traditional email interview. When the pair met, each wore a GoPro attached to their heads as they sat in silence for an hour. The interview resembled the silence and performance held by Shia during #IAMSORRY. The interview is both groundbreaking and uncomfortable as the pair sit and stare at each other for sixty minutes.