The Sheese Arancini Balls Come with Eight to a Pack
Michael Hemsworth — July 22, 2022 — Marketing
References: buteisland & foodbev
The Sheese Arancini Balls are a dairy-free take on the traditional Italian dish for consumers in the UK to pick up for their next get-together.
The product comes as the first of its kind for the UK market, and boasts rice balls with tomato and mozzarella flavors into each bite for vegetarian and vegan consumers to enjoy. The balls are each free from soy and come in 200-gram packs with eight servings in each, which are arriving at Tesco locations at a price point of £4. This positions them as a competitively priced option for shopper to pick up.
Nigel White of Bute Island Foods commented on the Sheese Arancini Balls saying, "We listen to what our customers want on their plates and, with more and more people wanting to try alternatives to dairy, as well as the growing number of people in the UK who follow a plant-based diet, we decided bring a unique, truly delicious and exciting new product to UK shoppers. And it couldn’t have been aran-sheesier!”
The product comes as the first of its kind for the UK market, and boasts rice balls with tomato and mozzarella flavors into each bite for vegetarian and vegan consumers to enjoy. The balls are each free from soy and come in 200-gram packs with eight servings in each, which are arriving at Tesco locations at a price point of £4. This positions them as a competitively priced option for shopper to pick up.
Nigel White of Bute Island Foods commented on the Sheese Arancini Balls saying, "We listen to what our customers want on their plates and, with more and more people wanting to try alternatives to dairy, as well as the growing number of people in the UK who follow a plant-based diet, we decided bring a unique, truly delicious and exciting new product to UK shoppers. And it couldn’t have been aran-sheesier!”
Trend Themes
1. Dairy-free Snacks - Opportunity to innovate and offer more unique vegan and vegetarian snack options.
2. Plant-based Alternatives - New ways to create dairy-free versions of traditional dishes to cater to the growing number of people following a plant-based diet.
3. Competitively Priced Vegan Options - Opportunity to provide high-quality vegan options at an affordable price point to attract a wider consumer base.
Industry Implications
1. Food and Beverage - Potential to incorporate new plant-based ingredients into existing products or develop entirely new products for vegan and vegetarian consumers.
2. Retail - Opportunity to position competitively-priced vegan and vegetarian options in stores to cater to the growing demand for plant-based alternatives.
3. Hospitality - Capability to create innovative vegan and vegetarian menu options to cater to the growing number of people following plant-based diets, while still offering appetizing and satisfying choices.
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