Philips Arcitecs' Hairy Apple

 - Apr 9, 2008   Updated: Apr 7 2011
References: adsoftheworld
Hairy Apple is an ad Philips is running in Bucharest Romania. It says, "The new Philips Arcitec has a shaving head that pivots with a full range of motion to give a perfectly close shave. Even on the most difficult to reach parts of your neck.

The images: the Elvis, Punk, and Afro.

Implications - Ads like this attach tangible and highly memorable imagery to marketing messages that transcend the effectiveness of mere words or slogans. By giving consumers something they can visually attach meaning to, the most effective marketing approaches make a maximum impact in the shortest amount of time possible. Brevity is the soul of all wit, and ads like this show that strategy in action.