Cold Stone Creamery recently teamed up with the Discovery Channel to create two dangerously delicious Shark Week treats. Shark Week is an annual event created by the Discovery Channel as a way to dispel misconceptions about the ocean's most feared creatures. Over the years, the popularity of the week-long event has spread beyond television to include promotions with brands such as Cold Stone Creamery.
This year's Shark Week treats consist of two warm-weather creations made from the Cold Stone Creamery's famous ice cream. The first is the Shark Week Frenzy Creation, which consists of Blue Sweet Cream Ice Cream blended with pieces of graham cracker pie crust and topped with gummy sharks. The second dish is the Great Blue Cupcake, which features a chocolate base filled with a layer of yellow cake mix and Blue Sweet Cream Ice Cream. This creation is also topped with blue frosting and a gummy shark.
While Shark Week does not officially start until June 26th, the treats are available now through July 5th at participating Cold Stone Creamery locations.
What's Driving This Trend
- Promotional Collaborations
- Brands can generate buzz and attract new audiences by teaming up for promotional events or product releases
- Seasonal Products
- Focusing on seasonal or limited-time products can create a sense of urgency and encourage consumers to purchase products before they're no longer available
- Sustainability and Conservation
- Companies can differentiate themselves by emphasizing environmentally-friendly practices or supporting conservation efforts
Who This Affects Most
- Food and Beverage
- Companies can generate excitement and increase sales by creating unique and eye-catching products or collaborating with other brands
- Entertainment
- Partnerships between entertainment companies and other brands can create new opportunities for both parties and expand their audiences
- Environmental Conservation
- Organizations focused on conservation can partner with corporations to increase awareness and funding for their cause
