Known mostly for his poignant celebrity portraits, Michael Muller is a photographer recognized for capturing animals in their natural habitats and his latest shark photography series further proves that.
The photographer uses a strobe lighting system that he created and patented himself, resulting in unique shots that use light to create his poignant imagery. The goal of his shark photography is to cast these endangered species in a different light and show how vulnerable their current position in the ocean is. The ethical and engaging photography captures these creatures in an intimate way -- invoking a variety of emotions in the viewer including apprehension and awe.
To achieve his effects and images, the photography gets 'up-close and personal' with these animals, further disproving the common misconception that sharks are a dangerous species to humans. In most cases, it is the other way around.
Key Themes Behind This Trend
- Shark Conservation
- There is an opportunity for disruptive innovation in finding new ways to raise awareness and support the conservation of endangered shark species.
- Ethical Wildlife Photography
- This trend presents an opportunity for disruptive innovation in developing new techniques and technologies for capturing intimate images of wildlife while minimizing impact on the animals.
- Strobe Lighting Systems
- There is disruptive innovation potential in developing new and improved strobe lighting systems for photographers to capture unique and impactful images.
Where This Applies
- Photography
- The photography industry can explore new market opportunities by developing products and services that cater to the ethical wildlife photography trend.
- Conservation Organizations
- Conservation organizations have the opportunity to leverage shark photography and raise awareness about the importance of protecting endangered shark species.
- Lighting Technology
- The lighting technology industry can develop innovative solutions for strobe lighting systems that offer improved functionality and artistic potential for photographers.
