Protective Curly Hair Stylers

The Shark FlexStyle IonCurl Hair Styler Reduces Frizz and More

The Shark FlexStyle IonCurl Hair Styler is a curly hair styling appliance engineered to make quick work of a number of everyday requirements to maximize convenience, but also protect the health of the hair and the safety of the user.

The device features a pivoting design that will enable users to seamlessly style their tresses from every angle and will work diligently to reduce frizz as it achieves curls. The unit will also enhance shine as the CoandaBoost technology maximizes bouncy hair results and will automatically adjust itself when coming into close contact with the user's scalp to prevent damage.

The Shark FlexStyle IonCurl Hair Styler is paired with a series of detachable accessories to help leverage the power of the appliance into a number of haircare tools.

Image Credit: Shark

Scalp-sensing Stylers
Built-in proximity detection reframes hair tools as safer personal devices that can reduce heat-related damage while improving confidence during at-home styling.
Multi-attachment Haircare
Modular accessories create space for compact beauty systems that replace multiple single-purpose tools with adaptable, routine-specific functionality.
Frizz-reducing Air Styling
Ion and airflow technologies signal growing demand for heat-conscious styling appliances that deliver smoother curls without relying on traditional high-temperature methods.

Sectors Adopting This

Beauty Appliances
Smart styling devices are expanding the category through sensor-enabled safety, automated adjustments, and performance features tailored to diverse hair textures.
Personal Care Technology
Connected and responsive design principles are influencing everyday grooming products, turning routine tools into personalized wellness-adjacent solutions.
Haircare Retail
Retailers can benefit from premium, multifunctional styling systems that appeal to consumers seeking salon-like results, convenience, and hair protection at home.
SCORE
4.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 22%
Activity 11%
Freshness 100%