Sharad Haksar's 'Murder' Campaign for Beissel Needles Gets to the Point

 - Aug 16, 2009   Updated: Jul 7 2011
References: sharadhaksar &
Sharad Haksar's 'Murder' ad campaign for Beissel sewing needles uses bloody impaled purses, shirts and pants to illustrate the tagline "One wrong needle can end it all."

It's a macabre metaphor, to be sure, but Sharad Haksar's 'Murder' campaign certainly drives home the point that sewing needles have the capability to kill any sewing project. Take a look at the full series of print ads for the Beissel campaign above.

Implications - Shockvertising is often used by businesses to ensure that their message is delivered in the most effective and efficient way possible. While many businesses choose to withdraw from this marketing methods, those who utilize it will find themselves in advantageous position in the market. Consumers will be likely to recognize the product that evoked such strong emotions.