Deconstructed Collaborative Streetwear

HIDDEN.NY and NEEDLES Join on a Capsule of Apparel

HIDDEN.NY and NEEDLES join forces for a special collection full of upcycled looks for the season. The special edition project is led by the Rebuild by Needles program, which uses cut-and-sew techniques to breathe life back into discarded materials. It can be seen by the armholes and sleeves, which are made to have a raw layering DIY visual language.

This can be seen throughout the collection of tri-tonal streetwear items. This includes the tees and hoodies that are marked with co-branding accents including paisley prints, the h emblems, lily pond graphics, floating blocked text, and other logos. This is paired with the signature NEEDLES purple papillon emblem - the items are detailed with stitching lines to round out the looks.

Image Credit: HIDDEN.ppf

Upcycling Fashion
The collaboration between HIDDEN.NY and NEEDLES demonstrates the trend of using discarded materials to create new fashion collections.
Raw-edged Layering
The collection showcases the trend of incorporating raw, unfinished edges into streetwear items to create a DIY visual language.
Tri-tonal Streetwear
The use of three colors to create a color scheme in streetwear is a growing trend, as demonstrated in the collaborative collection by HIDDEN.NY and NEEDLES.

Who This Affects Most

Fashion and Sustainability
The upcycling trend in fashion creates an opportunity for brands to showcase their commitment to sustainability and environmental responsibility.
Streetwear and DIY Culture
The trend of incorporating raw, unfinished edges and DIY design elements into streetwear items speaks to the growing influence of DIY culture on fashion.
Branding and Collaboration
The collaborative collection between HIDDEN.NY and NEEDLES demonstrates the growing trend of fashion brands partnering with each other to create limited edition collections that showcase their branding and creativity.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 31%
Freshness 12%