Séfr Launches the Union Collection for the SS21 Season
References: sefr-online & hypebeast
Séfr introduces its latest collection designed for the Spring/Summer 2021 season entitled 'Union' and it explores a wide range of styles that border along the concept of sartorial sophistication. The Swedish fashion label highlights its expertise on intricate tailoring and informs the silhouettes with inspiration from previous era, specifically the 70s and 80s.
This is translated through the cuts and fabric usage that is then finished with modern touches to stay relevant now. The namesake of the new seasonal range is to bring men together. The brand explains it as "that feeling of breaking free from how man ‘should’ live." There is a sense of peace and expression through each item in the capsule that follow through with the overarching message.
Image Credit: Séfr
This is translated through the cuts and fabric usage that is then finished with modern touches to stay relevant now. The namesake of the new seasonal range is to bring men together. The brand explains it as "that feeling of breaking free from how man ‘should’ live." There is a sense of peace and expression through each item in the capsule that follow through with the overarching message.
Image Credit: Séfr
Trend Themes
1. Sartorial Sophistication - Opportunity for innovative fashion designs that blend intricate tailoring with modern touches.
2. Retro Revival - Opportunity to create fashion collections inspired by previous eras, such as the 70s and 80s.
3. Gender-inclusive Fashion - Opportunity to design clothing that brings men together, breaking free from traditional gender norms.
Industry Implications
1. Fashion Design - Disruptive innovation opportunities in creating sartorial sophisticated designs that blend modernity with classic tailoring.
2. Retro Fashion - Disruptive innovation opportunities in designing retro-inspired fashion collections.
3. Gender-inclusive Fashion - Disruptive innovation opportunities in the design and production of gender-inclusive clothing for men.
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