The L. Condoms promote safe sex for more than just its consumers. For every one condom sold, one is distributed in a developing country. Now that's protection with a purpose.
The packaging also promotes this message with the bold titles, 'Sex, Cause, World' at the top. This design really puts the message first to make people aware of how much good they can do by practicing safe sex. L. not only gives a condom away for every one sold, but is also setting up educational programs for those affected by HIV and AIDS. The brand hopes to empower women with this campaign, educating them on the practice of safe sex and by giving away condoms when they would otherwise be unable to afford them.