Selma Durand always has her eyes on how to reinterpret something in a new and exciting way. This time she sets her sights on what it means to collect change.
When people collect large amounts of change, there's a certain expectation that comes with it. The sad part is that expectations rarely line up with the reality of the situation. Coins often measure out to be less money than we initially think. If we take it from a different approach though, we'll find that it's not so bad.
Selma's "Piggy Bank" measures out money up to a single euro. The brass top dips with the more money that's added and when the brass top meets the lower lip the owner knows they have one euro.
Key Themes Behind This Trend
- Reimagined Piggy Banks
- Opportunity to redesign traditional piggy banks and introduce new features, such as weight measurement, to enhance the collection experience.
- Value Perception
- Opportunity to challenge and change people's expectations of the value of coins by providing a visual representation of accumulated money.
- Interactive Money Storage
- Opportunity to create interactive and engaging piggy banks that provide real-time feedback to users through innovative technologies like weight sensors.
Where This Applies
- Retail
- Retailers can explore new product offerings by partnering with designers like Selma Durand to create unique and appealing piggy banks for customers.
- Fintech
- Fintech companies can leverage the concept of weight-controlled piggy banks to develop innovative digital savings tools that track a user's savings progress.
- Consumer Electronics
- Consumer electronics brands can incorporate weight-controlled piggy banks as a new product category, combining traditional saving methods with modern technology.
