Self-Steering Speed Cars

BMW Released its Self-Driving Car at CES 2014

BMW’s self-driving car is one of a kind. It’s not just a car that drives itself but it also drifts itself. For the uninitiated, drifting may be the coolest thing you can do in an automobile and doing it in a BMW increases the style factor 10 fold.

Given the fact that the car is using only its own built-in GPS and the sensors one would find on other companies' self-driving cars, this is really impressive. Google had a Prius that drove like how you would think the driver of a Prius would drive, leisurely and cautious. While safe is fun, BMW has its car whipping around a race track in Vegas because let’s face it -- if you bought this car, going around sharp turns wildly is probably the thing you would want to be doing.

The BMW takes adrenaline to an all-time high and for a self-driving car, it handles the road surprisingly well.

Self-driving Cars with Drifting Capabilities
BMW's innovative self-driving car with drifting capabilities offers a chance to explore a more exhilarating driving experience for consumers who enjoy sports cars.
Built-in GPS and Sensor Integration
As the self-driving industry grows, the integration of built-in GPS and sensors in automobiles offers an opportunity for the auto industry to improve their technology.
Improved Self-driving Cars for Consumer Use
Self-driving cars are not only growing in popularity, but they are also catering to a wider consumer base, as exemplified by BMW's self-driving car release.

Who This Affects Most

Automotive Industry
With the growing demand for self-driving vehicles, BMW's release of their self-driving car provides an opportunity for companies to innovate and improve products within the automotive industry.
Technology Industry
The integration of state-of-the-art technology such as built-in GPS and sensors in self-driving cars provides an opportunity for the technology industry to improve and develop new solutions.
Entertainment Industry
Self-driving vehicles such as BMW's self-driving car with drifting capabilities provide an opportunity for the entertainment industry to explore new and exciting experiences for consumers.
SCORE
0.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 5%
Activity 10%
Freshness 8%