Chameleon Family Portraits

Dita Pepe Re-Imagines Her Life in 'Self Portraits With Men'

In her powerful new series 'Self Portraits With Men,' Czech photographer Dita Pepe re-imagines her life in many different contexts.

It's natural to wonder how life would have turned out for us if we'd made different choices. Who could we have been if we'd studied abroad, or left school entirely to follow a far-fetched dream? What about if we'd married someone else? Pepe literally turns these "what-ifs" into a reality, seamlessly transitioning into different families.

Pepe began with men she knew, but after awhile, she gradually began asking strangers if they'd welcome her into their family -- photographically, speaking. She manages to surpass barriers of culture, age and class, fluidly becoming apart of each family; so much so, that you'd be hard-pressed to pick her out as the stranger.

Life Re-imagined
There is an opportunity for businesses to explore products and services that help people visualize different life choices and experiences.
Blurred Identities
Businesses can create new products and services that blur identities and allow people to experience different cultural contexts.
Fluid Family Structures
There is an opportunity for businesses to explore products and services that cater to fluid or unconventional family structures.

Industries Being Reshaped

Photography
Photography companies can explore opportunities to offer curated experiences that allow clients to experience different family dynamics and cultural contexts.
Travel and Tourism
Travel and tourism companies can explore opportunities to create immersive travel experiences that let people explore different lifestyles and cultures.
Family and Personal Development
Companies in the family and personal development sector can look to offer counselling and consultancy services to families going through unconventional or fluid family structures.
SCORE
0.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 11%
Activity 8%
Freshness 8%