Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,873 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,881 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,881 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,203 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,873 cutting edge ideas.

Secret Recipe French Fries

The KFC Secret Recipe Fries are Seasoned with Herbs and Spices

— July 7, 2020 — Lifestyle
The KFC Original Recipe is renowned for its flavor on chicken, but the brand has moved to make it even more a part of its menu with the announcement of the KFC Secret Recipe Fries. The French fries come as one of the brand's latest offerings that starts off with its original side dish that has been seasoned with the Original Recipe spices before being fried to perfection. The fries are thus bursting with flavor and are likely to be a hit amongst avid fans of the QSR brand.

The KFC Secret Recipe Fries have arrived as a new permanent menu addition, but will also see the brand discontinuing its Potato Wedges from the menu as previously announced last month.

Image Credit: KFC
Trend Themes
1. Enhanced Menu Offerings - KFC's introduction of Secret Recipe Fries opens the door for other fast food chains to revisit and update their menu items to generate interest from their fanbase.
2. Flavor Innovation - The seasoning of KFC's Secret Recipe Fries allows for other QSR brands to experiment with unique spice blends and flavors to offer a unique and enjoyable experience to customers.
3. Rebranding Classic Dish - KFC's use of their Original Recipe spices on fries allows other fast food chains to rebrand and repurpose their classic side dishes to expand their offering and satisfy customer demand.
Industry Implications
1. Quick Service Restaurants - The introduction of KFC's Secret Recipe Fries impacts the QSR industry by pushing other brands to update their offerings and idea generation.
2. Food and Beverage - The seasoning and flavor innovation in KFC's Secret Recipe Fries presents an opportunity for the food and beverage industry to experiment with new taste combinations and products.
3. Marketing and Advertising - By rebranding a classic dish, KFC has opened an opportunity for the marketing and advertising industry to explore new messaging and campaigns to entice customers with revamped menu items.
2
Score
Popularity
Activity
Freshness