Since the Old Spice guy social media ad campaign, the marketing industry has hopped on the bandwagon to see what other inventive ideas they can play with. The Poke London agency is having some fun with their own project for Orange London in the new Secret Portraits campaign.
Tweeps can include the #SecretPortraits hashtag on their Twitter posts describing what they're doing and it will have an illustrator draw up the exact scene. The Secret Portraits campaign is definitely a tweet with a twist.
What's Driving This Trend
- Real-time Twitter Sketches
- Opportunity to create innovative marketing campaigns that engage audience in real-time through social media illustrations.
Who This Affects Most
- Marketing
- Disruptive innovation opportunity for marketing agencies to incorporate real-time Twitter sketches in their ad campaigns.
- Illustration
- Opportunity for illustrators to offer their services for real-time Twitter sketch projects.
- Social Media
- Opportunity for social media platforms to integrate real-time sketch features, enhancing user engagement and creativity.
