The secret menu Starbucks exclusive to customers in the know has recently expanded to incorporate a Frappuccino beverage that celebrates the Pokemon Go virtual game craze. The drink is made using blended vanilla and strawberry flavors to artistically recreate the appearance of a Pokeball.
Dubbed the Pokemon Frappuccino, the drink is available for order in New Zealand and Korea and it combines two blended beverages into one to achieve the red and white look of a Pokeball. The drink features a layer of Vanilla Bean Frappuccino topped with Strawberries and Cream Frappuccino and a layer of strawberry whipped cream. The drink recreates the two-toned look of a Pokeball that trainers capture their Pokemon inside in the Pokemon Go universe with its red and white coloring.
Why This Trend Is Growing
- Blended Anime Beverages
- Opportunity to create unique and visually appealing beverages inspired by popular anime franchises.
- Secret Menu Craze
- Possibility to tap into the trend of secret menu items to create exclusivity and generate buzz.
- Virtual Game-inspired Drinks
- Innovation in creating beverages that are themed around popular virtual game franchises.
Industries Being Reshaped
- Food and Beverage
- Exploring creative beverage options to attract customers and offer unique experiences.
- Hospitality
- Using secret menu items as a strategy to drive customer engagement and loyalty.
- Entertainment
- Collaborating with virtual game companies to create themed products that resonate with fans.
