Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Emirates' First Class Has Seats Inspired by Mercedes-Benz

 - Apr 4, 2019
References: forbes & luxurylaunches
Emirates and Mercedes-Benz enter a collaboration together to amplify the comfort and luxury of the airline's first class through an innovative seating concept that is informed by Formula One technology. The partnership utilized materials by Wiliams Advanced Engineering and JPA Design — the two entities that brought the ultra-advanced lightweight fabrics from the world of race car driving to commercial airlines. These technologies have been named 223 and Racetrack.

The silhouette of the seating concept takes inspiration from Mercedes-Benz's S-Class flagship sedan. The design is focused on "maximizing the use of space on board" but it works toward diminishing the impact this might have on passenger comfort. The seat is supported by a carbon fiber composite molding structure and the overall piece is "super light, strong, yet affordable." The seating concept is expected to hit the market no sooner than 18 months from now.

Photo Credits: William Advanced Engineering