Ideas
Explore the world's #1 largest database of ideas and innovations, with 469,929 inspiring examples.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 313,783 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 313,783 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 469,929 cutting edge ideas.

Race-Inspired Airline Seating Concepts

Emirates' First Class Has Seats Inspired by Mercedes-Benz

— April 4, 2019 — World
Emirates and Mercedes-Benz enter a collaboration together to amplify the comfort and luxury of the airline's first class through an innovative seating concept that is informed by Formula One technology. The partnership utilized materials by Wiliams Advanced Engineering and JPA Design — the two entities that brought the ultra-advanced lightweight fabrics from the world of race car driving to commercial airlines. These technologies have been named 223 and Racetrack.

The silhouette of the seating concept takes inspiration from Mercedes-Benz's S-Class flagship sedan. The design is focused on "maximizing the use of space on board" but it works toward diminishing the impact this might have on passenger comfort. The seat is supported by a carbon fiber composite molding structure and the overall piece is "super light, strong, yet affordable." The seating concept is expected to hit the market no sooner than 18 months from now.

Photo Credits: William Advanced Engineering
Trend Themes
1. Luxury Seating Concepts - The collaboration between Emirates and Mercedes-Benz showcases a trend towards incorporating high-end materials and designs into airline seating, providing a luxurious travel experience.
2. Formula One Technology - The use of Formula One technology in the design of airline seating represents a trend of incorporating cutting-edge materials and techniques from other industries to enhance comfort and efficiency.
3. Maximizing Space and Comfort - The focus on maximizing space without compromising passenger comfort exemplifies a trend towards innovative seating designs that prioritize both functionality and luxury.
Industry Implications
1. Aviation - The collaboration between Emirates and Mercedes-Benz highlights the potential for disruptive innovation in the aviation industry by incorporating race-inspired seating concepts that offer enhanced comfort and luxury.
2. Automotive - The use of Mercedes-Benz's S-Class flagship sedan as inspiration for the airline seating design suggests potential disruptive innovation opportunities in the automotive industry to create more comfortable and spacious seating options.
3. Design and Manufacturing - The partnership between Williams Advanced Engineering and JPA Design demonstrates the potential for disruptive innovation in the design and manufacturing industry by bringing lightweight fabrics and advanced materials from the world of race car driving to the commercial airline sector.
5.5
Score
Popularity
Activity
Freshness