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Mismatched Seasonal Sprinkles

The Ugly Christmas Sweater Sprinkles are Assorted Decorations

— December 4, 2019 — Lifestyle
On top of offering color-coordinated seasonal sprinkles with themes like Into the Woods and Great Big Blizzard, Supernatural created a fun set of edible decorations called Ugly Christmas Sweater that's full of assorted colors and shapes. The festive sprinkles are made with clean and simple ingredients like coconut oil and plant-based food colors, and without soy, palm oil or artificial dyes.

Inspired by ugly holiday sweaters, Supernatural calls its unique set of sprinkles "a teensy bit tacky," as the mismatched product contains sleigh bells, gingerbread people, holly and snowballs. These sprinkles have the potential to enhance not just Christmas cookies but also seasonal favorites like hot chocolate, pancakes, smoothie bowls and more.


Image Credit: Supernatural
Trend Themes
1. Seasonal Sprinkle Decorations - The trend of using themed and diverse sprinkles as edible decorations for seasonal treats presents opportunities for creative food companies to innovate and offer unique sprinkle assortments.
2. Clean and Natural Ingredients - The increasing demand for clean and simple ingredients in sprinkles opens up opportunities for food companies to create plant-based, soy-free, palm oil-free, and artificial dye-free sprinkles.
3. Expanding Sprinkle Applications - The trend of using sprinkles not just for cookies but also for a variety of seasonal treats like hot chocolate, pancakes, and smoothie bowls creates possibilities for dessert companies to create innovative sprinkle-infused products.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of seasonal sprinkle decorations by offering unique sprinkle assortments that cater to different themes and occasions.
2. Health and Wellness - The health and wellness industry can seize the opportunity presented by the demand for clean and natural ingredient sprinkles by developing and marketing plant-based, soy-free, palm oil-free, and artificial dye-free sprinkle options.
3. Dessert and Bakery - The dessert and bakery industry can explore and innovate in the expanding sprinkle applications trend by incorporating assortments of themed sprinkles in a variety of seasonal treats beyond traditional cookies and cakes.
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