Starbuck's Pumpkin Spice Latte is more than seasonal beverage, its an emblem of modern culture, and an indicator of the turning season.
As summer comes to a close, the anticipation of the PSL begins to gain traction, encouraging one web developer to design a website that ensures all fans of the sugary drink have immediate access to it upon release. The humorous website simply relays a one, or two word response to the question "Is it pumpkin spice season yet?" When the PSL is not available for consumption, a bold, red-lettered "Not Yet" reads across the screen. When the beverage is released, the site will simply read "Yes," encouraging consumers to enjoy the season.
What's Driving This Trend
- Seasonal Beverage Tracking
- Develop tracking tools that cater to consumers' anticipation of popular seasonal beverages.
- Humorous Niche Websites
- Create humorous, simple websites that cater to niche audiences.
- Cultural Product Indicators
- Identify products that act as cultural indicators and design marketing strategies around them.
Who This Affects Most
- Beverage Industry
- Anticipate and cater to consumer trends by developing tracking tools for popular beverages.
- Web Development Industry
- Create simple, humorous websites that cater to niche audiences.
- Marketing Industry
- Identify cultural product indicators and design marketing strategies around them to reach target audiences.
