Starbuck's Pumpkin Spice Latte is more than seasonal beverage, its an emblem of modern culture, and an indicator of the turning season.
As summer comes to a close, the anticipation of the PSL begins to gain traction, encouraging one web developer to design a website that ensures all fans of the sugary drink have immediate access to it upon release. The humorous website simply relays a one, or two word response to the question "Is it pumpkin spice season yet?" When the PSL is not available for consumption, a bold, red-lettered "Not Yet" reads across the screen. When the beverage is released, the site will simply read "Yes," encouraging consumers to enjoy the season.