Red Lobster's Seafood Pairing Menu Coordinates with Shark Week
Laura McQuarrie — July 30, 2019 — Marketing
References: redlobster & foodandwine
To tie in with the Discovery Channel’s ever-popular Shark Week, Red Lobster created a special seafood menu that matches TV shows with its dishes. Shark Week kicked off just days ago and to increase the enjoyment of signature shows, Red Lobster is offering meal ideas for "making hosting a Shark Week party easier and more fun than ever."
For the first few days of Shark Week, Red Lobster recommended matching its Seaside Sampler with 'Shark Trip: Eat. Prey. Chum.' and 'Legend of Deep Blue' with its all-new Crabfest Surf & Turf. The seafood menu also includes Red Lobster’s Ultimate Feast, the Chilled Lobster & Shrimp Roll and the Parrot Isle Jumbo Coconut Shrimp Platter, which is said to go perfectly well with "death-defying, undersea thrills."
For the first few days of Shark Week, Red Lobster recommended matching its Seaside Sampler with 'Shark Trip: Eat. Prey. Chum.' and 'Legend of Deep Blue' with its all-new Crabfest Surf & Turf. The seafood menu also includes Red Lobster’s Ultimate Feast, the Chilled Lobster & Shrimp Roll and the Parrot Isle Jumbo Coconut Shrimp Platter, which is said to go perfectly well with "death-defying, undersea thrills."
Trend Themes
1. Seafood-pairing Menus - Restaurants are creating seafood menus that coordinate with TV shows for special events, offering opportunities for experiential marketing and unique dining experiences.
2. Tv-themed Menus - Other restaurants could create menus that coordinate with popular TV shows to attract fans and create a unique dining experience.
3. Experiential Marketing - Restaurants are using unique menus and experiences to engage customers and create memorable dining experiences, offering opportunities for brands to differentiate themselves and build customer loyalty.
Industry Implications
1. Restaurant Industry - Restaurants are using TV-themed menus to create unique dining experiences and attract customers, offering opportunities for industry players to differentiate themselves and stay competitive.
2. Entertainment Industry - TV-themed menus offer opportunities for entertainment companies to collaborate with restaurants and create cross-promotion opportunities, increasing brand exposure and revenue streams.
3. Marketing Industry - Experiential marketing campaigns that include unique menus and dining experiences offer opportunities for marketing agencies to create memorable campaigns that engage customers and build brand loyalty.
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