The Seabrook Loaded Fries are a new snack from the brand that will offer consumers a restaurant-inspired option to enjoy when looking for a savory indulgence to munch on at home. The snack is inspired by the signature side dishes that would commonly be found a restaurants and fast-food locations, and come in two flavor options including Chilli Heat and Cheese & Bacon. The snacks are likely to be a hit amongst consumers who are skipping in-restaurant dining and takeout options as of late.
Commercial Director at Calbee UK Jon Wood spoke on the new Seabrook Loaded Fries snacks saying, "We know from data that snacking will continue to perform well throughout this period as consumers are seeking products that are comforting and familiar with many turning to trusted brands. Loaded Fries is the Seabrook brand’s first extension in to the wider snacking market and initial trade reaction has been very positive. We intend to continue to innovate across the snacks market to broaden consumer choice and improve retailers ranging options.”