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Crispy Bite-Sized Everyday Snacks

Seabrook Loaded Bites Come in Two Flavor Options

— November 5, 2021 — Marketing
The Seabrook Loaded Bites have been announced by Calbee UK as a new addition to the original Seabrook Loaded range that will provide consumers with a satisfying snack option to enjoy whenever the mood strikes. The snack is achieved with small, bite-sized bits that are covered in one of two flavors including Sour Cream & Onion and BBQ Beef, which both come in sharing bags, six-packs and 55-gram £1 price-marked packs. The products build on the success of the Loaded Fries and are positioned to be well-received by consumers as they crave more satisfying snacks to enjoy in the cold weather.

Commercial Director at Calbee UK Jon Wood spoke on the new Seabrook Loaded Bites saying, "We’re thrilled to expand our Loaded range to now include Loaded Bites, created to shake up the snacking category. The range delivers a modern twist on some of the UK’s favourite snacking formats, we’re immensely proud of how Loaded Fries has performed since its launch last October and wanted to capitalise on its success by growing the range as part of our continuous innovation drive. Loaded Fries is the Seabrook brand’s first extension into the wider snacking market and the reaction has been extremely positive with both trade and consumers. We have high hopes for Loaded Bites performing just as well in the market.”
Trend Themes
1. Small Bite-sized Snacks - There is an opportunity to explore more bite-sized snack options across different snack categories.
2. Flavored Snacks - There is room to experiment with unique and diverse flavors in the snacking industry.
3. Sharing-sized Snacks - There is potential in creating and marketing larger sharing-sized snack options for households and groups.
Industry Implications
1. Snack Industry - Snack companies can innovate by developing bite-sized snacks that come in sharing packs and unique flavors for individual preferences.
2. Food Retail Industry - Retailers can seize the opportunity to stock up bite-sized snacks with unique flavors that come in sharing packs and try selling them in more strategic points of their stores.
3. Marketing Industry - The marketing industry can create innovative and creative campaigns to break through the noise and promote new snack products, especially to drive more sales online.
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