The Fall/Winter 2016 Scotch & Soda collection was granted an expressive editorial by photographer Emma Summerton, who worked along with stylist Ondine Azoulay.
Throughout the images, models are shown lounging in a room that's filled with paintings tapestries and luxurious curtains. Other goods line the room as well, helping to highlight the unique sense of style that's infused into many of the clothing pieces.
In doing so, the editorial for the Scotch & Soda collection is focused on the brand's use of bold colors and prints, which are mixed together in outfits for a resulting look that's sophisticated and stylish in a way that's completely unpretentious. The Scotch & Soda collection succeeds in this by making use of unconventional colorways which it pairs with some more business-ready cuts, making it a great option for those looking to express a bit of personal flair in the office.
Key Themes Behind This Trend
- Unconventional Colorways
- Brands can take advantage of unique color combinations to create refreshing and eye-catching pieces for a sophisticated audience.
- Bold Prints and Patterns
- Designers can experiment with attention-grabbing prints to add depth and an element of fun to their collections.
- Unpretentious Sophistication
- Fashion houses can strive to create collections that are stylish and elegant while still being approachable and wearable for the everyday person.
Where This Applies
- Fashion
- Fashion designers and retailers can look to incorporate unconventional colors and bold prints into their collections to stand out in a crowded market.
- Interior Design
- Interior designers can draw inspiration from unique patterns and colors featured in fashion collections to create stylish and cohesive living spaces for clients.
- Advertising and Marketing
- Brands can showcase their products in playful and sophisticated editorials to connect with consumers on a deeper level and promote a unique sense of style.
