Those interested in winning a lucrative scholarship to the School of Communication Arts in London will want to take a look at the latest campaign demonstrating just how to do so.
Because of the school's reputation for creativity and ingenuity, only the most creative problem-solvers need apply, which is why the competition involves finding an everyday problem in your life and coming up with an intelligently inventive solution. Always losing your keys? Maybe it's time to get a keyring nipple piercing. Can't stand the bums hanging around your street corner? Rally the local alley cats to fight for your cause.
The School of Communication Arts campaign uses a cartoon format to draw in curious readers.