The School of Communication Arts is Looking for Creative Candidates
Gil Cohen — July 1, 2013 — Art & Design
References: schoolcommunicationarts & ibelieveinadv
Those interested in winning a lucrative scholarship to the School of Communication Arts in London will want to take a look at the latest campaign demonstrating just how to do so.
Because of the school's reputation for creativity and ingenuity, only the most creative problem-solvers need apply, which is why the competition involves finding an everyday problem in your life and coming up with an intelligently inventive solution. Always losing your keys? Maybe it's time to get a keyring nipple piercing. Can't stand the bums hanging around your street corner? Rally the local alley cats to fight for your cause.
The School of Communication Arts campaign uses a cartoon format to draw in curious readers.
Because of the school's reputation for creativity and ingenuity, only the most creative problem-solvers need apply, which is why the competition involves finding an everyday problem in your life and coming up with an intelligently inventive solution. Always losing your keys? Maybe it's time to get a keyring nipple piercing. Can't stand the bums hanging around your street corner? Rally the local alley cats to fight for your cause.
The School of Communication Arts campaign uses a cartoon format to draw in curious readers.
Trend Themes
1. Problem-solving Creativity - Opportunity for disruptive innovation in developing creative solutions to everyday problems.
2. Interactive Campaigns - Opportunity for disruptive innovation in engaging audiences through interactive and visually appealing campaigns.
3. Scholarship Competitions - Opportunity for disruptive innovation in designing unique scholarship competitions to attract talented individuals.
Industry Implications
1. Education - Opportunity for disruptive innovation in incorporating problem-solving and creativity into educational programs.
2. Advertising and Marketing - Opportunity for disruptive innovation in creating interactive campaigns that captivate audiences and promote brands.
3. Creative Arts - Opportunity for disruptive innovation in recognizing and supporting creative individuals through unique scholarship competitions.
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