Retro TV Drama Editorials

The Schon Magazine 'Soap Opera' Photoshoot Imitates 80s Shows

The Schon Magazine 'Soap Opera' editorial was directed by photography experts Kristofj and Sean. The artistic duo has been known to pull off some intricate productions, and they have done so yet again here. Just as the title suggests, this photoshoot revolves around the "classic" looks sported by the casts of 1980s soap operas.

Television shows such as 'The Young and the Restless' and 'Days of our Lives' were popular hits during the funky decade. Millions of viewers tuned in each season, and many became enamored with the epic displays of shoulder pads, teased hair and chunky earrings. Stylist Grace Joel has brought these exact looks back to the fore with bulbous jewelry pieces and pinstripe suits. The display of Yves Saint Laurent, Beyond Retro and Issey Miyake apparel demonstrates just how popular this dress code truly is.

Retro TV Fashion
Opportunities for fashion brands to incorporate 1980s soap opera aesthetics into their designs.
Nostalgic Photography
Demand for professional photographers to create visually stunning editorials that imitate iconic eras.
Revival of 80s Culture
Opportunities for brands to capitalize on the nostalgia for 1980s fashion and television shows.

Sectors Adopting This

Fashion
Fashion brands can explore the potential of incorporating 1980s soap opera aesthetics into their designs.
Photography
Professional photographers can cater to the demand for visually stunning editorials that imitate iconic eras.
Entertainment
Brands in the entertainment industry can capitalize on the revival of 80s culture by creating content and merchandise inspired by 1980s fashion and television shows.
SCORE
3.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 64%
Freshness 8%