'Schizophrenic' in Cliche Magazine #5 is Nutty

 - Dec 26, 2009   Updated: Aug 17 2011
References: clichemag & fashionindie
Mental disorders are typically shied away from in fashion photography, but 'Schizophrenic' in Cliche Magazine proves that it's okay to break rules if you break them well. This editorial is meant to cover multiple personality disorder--in a fashionable way, of course.

Photographer Reno Ranger uses neon tones, black-and-white images and scratched-out image retouching to highlight, obscure and alter the images for 'Schizophrenic' in Cliche Magazine. Check out the gallery above to see more.

Implications - Businesses that are able to transform the reputation of something -- be it a pop culture personality, illness or stereotype -- to embrace more desirable qualities, will likely fare well in society today. Consumers will flock to those products with which they can share a personal connection as well as with those that reflect their own experiences.