Redistributed Furniture Designs

Scarcity is Beautiful by Goldstein Celebrates What's Left Behind

Scarcity is Beautiful is a furniture series that delves into the idea of what is left behind by many consumerist societies. The desire for more stuff--new stuff--is a hazardous habit that erodes away at people's innate ability to appreciate and cherish the old. Nostalgia is dashed away by covetousness in an attempt to keep up with the Joneses.

A continuation of the original Repair is Beautiful series, the Scarcity is Beautiful collection was created by Paulo Goldstein. He was commissioned by Head of College Professor Jeremy Till, who was recent research on scarcity. The resulting creations are currently on display in the Central Saint Martins' new Front Parlor at Kings Cross. It explores the question, "What if instead of adding one, redistribute what is there already?"

Redistributed Furniture
Opportunity to promote sustainable living through utilizing discarded materials for design.
Appreciation for Nostalgia
Providing a unique selling point and marketing opportunity for products made from repurposed materials.
The Slow Movement
Encouraging a shift in consumer mentality towards reducing waste and valuing sustainable design.

Where This Applies

Furniture Design
Producers can incorporate repurposed materials into their designs and promote sustainable living.
Home Decor
Use of repurposed materials and unique designs can appeal to environmentally conscious consumers.
Fashion
Inspiration to incorporate discarded materials into the design process and increase sustainability in the industry.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 96%
Freshness 8%